New North vs The Lead Gen Co.

A head-to-head comparison of New North and The Lead Gen Co. in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

The Lead Gen Co.

Sales operations infrastructure for B2B companies.

51/ 100 overall

Score-by-score

Criterion	New North	The Lead Gen Co.
Website Presence(20%)	84	72
Search Visibility(20%)	56	46
Trust & Credibility(20%)	78	54
Market Presence(15%)	68	50
Customer Satisfaction(10%)	74	18
Overall	72	51

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

The Lead Gen Co.

Model: Custom quote; evidence points to a performance-oriented outbound lead generation / appointment-setting engagement, though one third-party directory classifies it as project-based pricing.

Full The Lead Gen Co. pricing →

New North profile →The Lead Gen Co. profile →← All lead generation agencies