New North vs Pipeful

A head-to-head comparison of New North and Pipeful in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Pipeful

B2B lead generation agency helping companies close more deals locally and globally.

64/ 100 overall

Score-by-score

Criterion	New North	Pipeful
Website Presence(20%)	84	78
Search Visibility(20%)	56	42
Trust & Credibility(20%)	78	69
Market Presence(15%)	68	64
Customer Satisfaction(10%)	74	71
Overall	72	64

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Pipeful

Model: Monthly retainer / custom quote for B2B lead generation, appointment setting, sales outsourcing, and outbound marketing; evidence also suggests package-based monthly tiers on Clutch rather than public checkout pricing on Pipeful's own site.
Typical range: $9,970-$29,500 / month

Full Pipeful pricing →

New North profile →Pipeful profile →← All lead generation agencies