Merkle vs Tinuiti

A head-to-head comparison of Merkle and Tinuiti in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score
Tinuiti

Independent full-funnel media agency connecting media and measurement to drive growth and reduce waste.

76/ 100 overall

Score-by-score

CriterionMerkleTinuiti
Website Presence(20%)9090
Search Visibility(20%)6852
Trust & Credibility(20%)8682
Market Presence(15%)8884
Customer Satisfaction(10%)7474
Overall8276

Pricing at a glance

Merkle

Model
Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range
$150–$199 / hr
Full Merkle pricing →

Tinuiti

Model
Custom-quoted agency engagements, most consistently evidenced as a monthly retainer and/or ongoing managed-services relationship; directory data also indicates hourly-rate positioning, and Tinuiti’s own intake flow suggests engagements are scoped around monthly advertising spend. For media buying specifically, Tinuiti discusses campaign media being bought on CPM or flat-rate impression models, but that describes ad inventory pricing rather than Tinuiti’s agency fee.
Typical range
$100-$149 / hr
Full Tinuiti pricing →