Merkle vs Metric PPC

A head-to-head comparison of Merkle and Metric PPC in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Merkle

We power the experience economy.

82/ 100 overallHigher score

Metric PPC

Digital marketing agency using the latest technology to deliver more leads at a lower cost.

63/ 100 overall

Score-by-score

Criterion	Merkle	Metric PPC
Website Presence(20%)	90	76
Search Visibility(20%)	68	42
Trust & Credibility(20%)	86	68
Market Presence(15%)	88	55
Customer Satisfaction(10%)	74	81
Overall	82	63

Pricing at a glance

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Metric PPC

Model: Custom-quoted PPC agency engagement, most likely ongoing monthly management/retainer rather than fixed packages. Metric PPC describes campaigns as custom-tailored, discusses monthly budgets, monthly reporting, and ongoing optimization/account management; for its Hulu/CTV offering (Metric+) it explicitly says clients choose monthly budgets and there is no long-term commitment.
Typical range: $100–$149 / hr

Full Metric PPC pricing →

Merkle profile →Metric PPC profile →← All ppc agencies