Mabo vs Merkle

A head-to-head comparison of Mabo and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Mabo

Performance marketing built around your business.

74/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Mabo	Merkle
Website Presence(20%)	85	90
Search Visibility(20%)	56	68
Trust & Credibility(20%)	78	86
Market Presence(15%)	70	88
Customer Satisfaction(10%)	84	74
Overall	74	82

Pricing at a glance

Mabo

Model: Custom-quoted digital marketing engagement, typically an ongoing monthly management/retainer-style partnership for PPC, Paid Social, and/or SEO rather than fixed packages. Mabo explicitly positions itself as flexible and bespoke, with support delivered as standalone services or a wider multi-channel strategy, and emphasizes no fixed-term/long-term contracts.
Typical range: $150-$199 / hr

Full Mabo pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Mabo profile →Merkle profile →← All ppc agencies