Lead to Market vs New North

A head-to-head comparison of Lead to Market and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Lead to Market

Engine of growth for B2B sales through cost-efficient lead generation and sales support.

56/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Lead to Market	New North
Website Presence(20%)	73	84
Search Visibility(20%)	52	56
Trust & Credibility(20%)	58	78
Market Presence(15%)	61	68
Customer Satisfaction(10%)	18	74
Overall	56	72

Pricing at a glance

Lead to Market

Model: Custom quote for outsourced B2B lead generation / appointment setting, structured around a dedicated-team engagement rather than published package tiers. The company describes assigning dedicated representatives plus a project manager and account manager, which strongly indicates an ongoing retainer-style managed service rather than self-serve or fixed-price packaged plans.
Typical range: $50 - $99 / hr

Full Lead to Market pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Lead to Market profile →New North profile →← All lead generation agencies