Leadspot vs New North

A head-to-head comparison of Leadspot and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Leadspot

B2B lead generation focused on turning content into pipeline.

34/ 100 overall
New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

CriterionLeadspotNew North
Website Presence(20%)5284
Search Visibility(20%)2856
Trust & Credibility(20%)3678
Market Presence(15%)3068
Customer Satisfaction(10%)874
Overall3472

Pricing at a glance

Leadspot

Model
Hybrid pricing by service: fixed cost-per-lead for content syndication lead products (MQL, HQL, and Conversion-Ready Leads), pay-per-meeting / pay-for-performance for appointment setting, and custom quote for other programs. LeadSpot also publishes a standard 30-day pilot for lead-gen campaigns.
Typical range
$55-$125 per lead
Full Leadspot pricing →

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →