Lead Forensics vs New North

A head-to-head comparison of Lead Forensics and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Lead Forensics

#1 in B2B website visitor identification

77/ 100 overallHigher score

New North

A B2B marketing agency for technology companies.

72/ 100 overall

Score-by-score

Criterion	Lead Forensics	New North
Website Presence(20%)	86	84
Search Visibility(20%)	62	56
Trust & Credibility(20%)	80	78
Market Presence(15%)	84	68
Customer Satisfaction(10%)	76	74
Overall	77	72

Pricing at a glance

Lead Forensics

Model: Custom quote with traffic-based annual software pricing; two plan tiers (Essential and Automate). Pricing is based on website traffic volume rather than seats, with unlimited logins included. Third-party benchmarks also indicate annual contracts are common.
Typical range: $6,000–$98,000 / year

Full Lead Forensics pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Lead Forensics profile →New North profile →← All lead generation agencies