LeadCoverage vs New North

A head-to-head comparison of LeadCoverage and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

LeadCoverage

Supply chain-focused go-to-market consulting to help providers become market leaders.

66/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	LeadCoverage	New North
Website Presence(20%)	84	84
Search Visibility(20%)	46	56
Trust & Credibility(20%)	68	78
Market Presence(15%)	63	68
Customer Satisfaction(10%)	72	74
Overall	66	72

Pricing at a glance

LeadCoverage

Model: Custom B2B go-to-market consulting engagement that appears to be primarily monthly retainer-based, with some project-based scopes. Evidence from LeadCoverage’s own site shows broad, ongoing GTM services (demand generation, PR, RevOps, SDR/nurture, HubSpot implementation) and a 90-day onboarding ramp, while Clutch/The Manifest client reports show both monthly spend and total project spend.
Typical range: $20,000 / mo typical published monthly example

Full LeadCoverage pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

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