LeadCookie vs New North

A head-to-head comparison of LeadCookie and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

LeadCookie

Boutique B2B outbound partner focused on authentic outreach and realistic results.

67/ 100 overall
New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

CriterionLeadCookieNew North
Website Presence(20%)8484
Search Visibility(20%)4656
Trust & Credibility(20%)7278
Market Presence(15%)6168
Customer Satisfaction(10%)7874
Overall6772

Pricing at a glance

LeadCookie

Model
Hybrid monthly retainer / package pricing for done-for-you outbound lead generation. LeadCookie publicly shows two service lines: Core outbound campaigns starting at a monthly price, and Boutique campaigns priced as fixed monthly packages tied to contact volume (500 or 800 contacts/month).
Typical range
$1,500-$4,700 / month
Full LeadCookie pricing →

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →