Ironpaper vs LeadCookie

A head-to-head comparison of Ironpaper and LeadCookie in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Ironpaper

B2B growth agency building growth engines for marketing and sales success.

71/ 100 overallHigher score
LeadCookie

Boutique B2B outbound partner focused on authentic outreach and realistic results.

67/ 100 overall

Score-by-score

CriterionIronpaperLeadCookie
Website Presence(20%)8784
Search Visibility(20%)5246
Trust & Credibility(20%)7472
Market Presence(15%)7161
Customer Satisfaction(10%)6878
Overall7167

Pricing at a glance

Ironpaper

Model
Custom-quoted B2B marketing engagement, most consistent with an ongoing monthly retainer/agency-partner model for strategy + execution, with some project-based website/design work. Ironpaper repeatedly describes itself as an "agency partner," emphasizes monthly lead goals, weekly iteration, pilot campaigns, and ongoing optimization rather than packaged plans or per-lead / per-appointment pricing.
Typical range
$5,000+ / month
Full Ironpaper pricing →

LeadCookie

Model
Hybrid monthly retainer / package pricing for done-for-you outbound lead generation. LeadCookie publicly shows two service lines: Core outbound campaigns starting at a monthly price, and Boutique campaigns priced as fixed monthly packages tied to contact volume (500 or 800 contacts/month).
Typical range
$1,500-$4,700 / month
Full LeadCookie pricing →