Impression vs Metric PPC

A head-to-head comparison of Impression and Metric PPC in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Impression

Evidence into Action.

78/ 100 overallHigher score
Metric PPC

Digital marketing agency using the latest technology to deliver more leads at a lower cost.

63/ 100 overall

Score-by-score

CriterionImpressionMetric PPC
Website Presence(20%)9076
Search Visibility(20%)5842
Trust & Credibility(20%)8268
Market Presence(15%)8455
Customer Satisfaction(10%)7981
Overall7863

Pricing at a glance

Impression

Model
Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range
$150-$199 / hr
Full Impression pricing →

Metric PPC

Model
Custom-quoted PPC agency engagement, most likely ongoing monthly management/retainer rather than fixed packages. Metric PPC describes campaigns as custom-tailored, discusses monthly budgets, monthly reporting, and ongoing optimization/account management; for its Hulu/CTV offering (Metric+) it explicitly says clients choose monthly budgets and there is no long-term commitment.
Typical range
$100–$149 / hr
Full Metric PPC pricing →