Hanapin Marketing vs Merkle

A head-to-head comparison of Hanapin Marketing and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Hanapin Marketing

Performance marketing agency now part of Brainlabs.

65/ 100 overall
Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

CriterionHanapin MarketingMerkle
Website Presence(20%)7290
Search Visibility(20%)5868
Trust & Credibility(20%)6686
Market Presence(15%)6488
Customer Satisfaction(10%)6174
Overall6582

Pricing at a glance

Hanapin Marketing

Model
Custom-quoted PPC agency pricing, primarily monthly management engagements; Hanapin’s own materials also describe retainer-based support, project-by-project work, PPC audits, and contracts for a specific number of hours per month.
Typical range
$100–$149 / hr
Full Hanapin Marketing pricing →

Merkle

Model
Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range
$150–$199 / hr
Full Merkle pricing →