Graphite vs New North

A head-to-head comparison of Graphite and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Graphite

AI code review platform for teams that want to ship higher-quality code faster.

53/ 100 overall
New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

CriterionGraphiteNew North
Website Presence(20%)8184
Search Visibility(20%)4256
Trust & Credibility(20%)5678
Market Presence(15%)5168
Customer Satisfaction(10%)1874
Overall5372

Pricing at a glance

Graphite

Model
Per-user SaaS subscription with tiered plans: free Hobby tier for personal use, paid Starter and Team seat-based plans, and custom-priced Enterprise. Billing is subscription-based (monthly or annual), with published annual-seat pricing and automatic seat-based adjustments; Enterprise is quote-based.
Typical range
$20–$40/user/month (billed annually)
Full Graphite pricing →

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →