Found vs The HOTH

A head-to-head comparison of Found and The HOTH in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Found

The AI-first Everysearch™ agency for brands that want to win across every searchable platform.

70/ 100 overall
The HOTH

SEO, AI visibility, content, and link building services for businesses and agencies.

78/ 100 overallHigher score

Score-by-score

CriterionFoundThe HOTH
Website Presence(20%)8891
Search Visibility(20%)7062
Trust & Credibility(20%)7278
Market Presence(15%)7482
Customer Satisfaction(10%)2274
Overall7078

Pricing at a glance

Found

Model
Custom-quoted digital marketing engagements, most likely a mix of project-based work and ongoing monthly retainers depending on service. Found’s own SEO page explicitly describes both bespoke projects and ongoing retainers; directory profiles also list an hourly-rate band and minimum project size.
Typical range
£4,000–£12,000 / month
Full Found pricing →

The HOTH

Model
Hybrid pricing model: The HOTH sells both self-serve ala carte SEO/AEO/link-building/content/local SEO products with published per-item or per-link prices, and managed monthly programs with recurring subscription/retainer pricing. Managed SEO is custom-scoped monthly; AI Discover and Review & Reputation Management are monthly subscriptions; several link/PR products are priced per link, per pack, per page, or per campaign.
Typical range
$40-$5,000 / month
Full The HOTH pricing →