Excella PPC vs NoGood

A head-to-head comparison of Excella PPC and NoGood in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Excella PPC

Senior-led PPC agency running Google, Microsoft, and paid social accounts end to end.

64/ 100 overall
NoGood

AI-native growth and performance marketing for brands that refuse to stand still.

67/ 100 overallHigher score

Score-by-score

CriterionExcella PPCNoGood
Website Presence(20%)7887
Search Visibility(20%)3252
Trust & Credibility(20%)7466
Market Presence(15%)6169
Customer Satisfaction(10%)8754
Overall6467

Pricing at a glance

Excella PPC

Model
Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
Typical range
$10,000-$49,999 typical project spend
Full Excella PPC pricing →

NoGood

Model
Custom monthly retainer delivered through a cross-functional "growth squad" model. NoGood explicitly says engagements are structured as monthly retainers rather than fixed packages, and third-party comparisons describe the retainer as scope- or squad-composition-based.
Typical range
$20,000+ / month
Full NoGood pricing →