Excella PPC vs Merkle

A head-to-head comparison of Excella PPC and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Excella PPC

Senior-led PPC agency running Google, Microsoft, and paid social accounts end to end.

64/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Excella PPC	Merkle
Website Presence(20%)	78	90
Search Visibility(20%)	32	68
Trust & Credibility(20%)	74	86
Market Presence(15%)	61	88
Customer Satisfaction(10%)	87	74
Overall	64	82

Pricing at a glance

Excella PPC

Model: Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
Typical range: $10,000-$49,999 typical project spend

Full Excella PPC pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Excella PPC profile →Merkle profile →← All ppc agencies