Excella PPC vs HawkSEM

A head-to-head comparison of Excella PPC and HawkSEM in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Excella PPC

Senior-led PPC agency running Google, Microsoft, and paid social accounts end to end.

64/ 100 overall
HawkSEM

SEM agency focused on ROI, revenue growth, and quality conversions.

80/ 100 overallHigher score

Score-by-score

CriterionExcella PPCHawkSEM
Website Presence(20%)7891
Search Visibility(20%)3262
Trust & Credibility(20%)7485
Market Presence(15%)6184
Customer Satisfaction(10%)8778
Overall6480

Pricing at a glance

Excella PPC

Model
Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
Typical range
$10,000-$49,999 typical project spend
Full Excella PPC pricing →

HawkSEM

Model
Primarily a custom monthly flat-fee retainer for ongoing digital marketing management, with service-specific monthly tiers published on HawkSEM pages. HawkSEM also publicly says PPC agencies may use percentage-of-ad-spend, performance-based, or hybrid pricing, but HawkSEM states it prefers a flat monthly management fee. Some services are offered month-to-month, and Amazon PPC also mentions optional short-term 1- or 2-month engagements.
Typical range
$1,200-$10,000+ / mo
Full HawkSEM pricing →