Dragon360 vs Merkle

A head-to-head comparison of Dragon360 and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dragon360

Campaigns, advertising, and ABM built for B2B.

76/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Dragon360	Merkle
Website Presence(20%)	84	90
Search Visibility(20%)	58	68
Trust & Credibility(20%)	83	86
Market Presence(15%)	72	88
Customer Satisfaction(10%)	91	74
Overall	76	82

Pricing at a glance

Dragon360

Model: Custom-quoted B2B advertising engagement, most consistent with ongoing monthly management/retainer work, with some project-based scopes. Dragon360 explicitly says every engagement/program is customized, and client reviews describe ongoing monthly management of digital advertising plus longer-term agency partnerships.
Typical range: $30,000/month to $200,000/year

Full Dragon360 pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Dragon360 profile →Merkle profile →← All ppc agencies