DemandWorks Media vs Purple Sales

A head-to-head comparison of DemandWorks Media and Purple Sales in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

DemandWorks Media

B2B demand generation built to identify demand earlier, engage buying committees, and turn content, intent, and outreach into measurable pipeline.

75/ 100 overallHigher score
Purple Sales

Toronto-based B2B growth agency focused on generating sales-qualified leads and pipeline growth.

67/ 100 overall

Score-by-score

CriterionDemandWorks MediaPurple Sales
Website Presence(20%)8466
Search Visibility(20%)5854
Trust & Credibility(20%)8074
Market Presence(15%)7268
Customer Satisfaction(10%)8878
Overall7567

Pricing at a glance

DemandWorks Media

Model
Custom quote with performance-based pricing for B2B demand generation/content syndication programs. Evidence consistently describes DemandWorks Media as using custom "pay for performance" pricing rather than publishing fixed package fees; G2 also shows four named solution tiers/packages but all are contact-sales only.
Full DemandWorks Media pricing →

Purple Sales

Model
Custom-quoted B2B sales outsourcing / lead generation engagement, most likely billed as an ongoing monthly retainer, with some work also available on a project basis. Public descriptions emphasize appointment setting, outbound prospecting, CRM/HubSpot setup, messaging, and meeting booking rather than a self-serve package.
Typical range
$3,000-$5,000 per month
Full Purple Sales pricing →