DemandWorks Media vs New North

A head-to-head comparison of DemandWorks Media and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

DemandWorks Media

B2B demand generation built to identify demand earlier, engage buying committees, and turn content, intent, and outreach into measurable pipeline.

75/ 100 overallHigher score
New North

A B2B marketing agency for technology companies.

72/ 100 overall

Score-by-score

CriterionDemandWorks MediaNew North
Website Presence(20%)8484
Search Visibility(20%)5856
Trust & Credibility(20%)8078
Market Presence(15%)7268
Customer Satisfaction(10%)8874
Overall7572

Pricing at a glance

DemandWorks Media

Model
Custom quote with performance-based pricing for B2B demand generation/content syndication programs. Evidence consistently describes DemandWorks Media as using custom "pay for performance" pricing rather than publishing fixed package fees; G2 also shows four named solution tiers/packages but all are contact-sales only.
Full DemandWorks Media pricing →

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →