Demand Virtue vs New North

A head-to-head comparison of Demand Virtue and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Demand Virtue

Your go-to demand generation team that brings leads so you can close deals.

56/ 100 overall
New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

CriterionDemand VirtueNew North
Website Presence(20%)7284
Search Visibility(20%)2856
Trust & Credibility(20%)6378
Market Presence(15%)4668
Customer Satisfaction(10%)8474
Overall5672

Pricing at a glance

Demand Virtue

Model
Primarily custom-quoted B2B demand generation/lead generation engagements, plus a published monthly-retainer pricing menu for its Digital Ad Run service. Evidence suggests Demand Virtue sells ongoing monthly services rather than one-off fixed projects for its core demand-gen work.
Typical range
INR 15000-INR 35000 / mo
Full Demand Virtue pricing →

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →