Dark Horse vs Propeller

A head-to-head comparison of Dark Horse and Propeller in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Propeller

Digital agency delivering stand-out experiences that generate results.

78/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Propeller
Website Presence(20%)	18	86
Search Visibility(20%)	22	58
Trust & Credibility(20%)	34	84
Market Presence(15%)	28	78
Customer Satisfaction(10%)	74	88
Overall	31	78

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Propeller

Model: Primarily custom-quoted agency engagements: per-project for website/design/development work, ongoing monthly retainer for digital marketing/performance services, and at least one named always-on growth retainer product (Gravity AI).
Typical range: $25,000 - $50,000 per project

Full Propeller pricing →

Dark Horse profile →Propeller profile →← All ppc agencies