Dark Horse vs Obility

A head-to-head comparison of Dark Horse and Obility in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Obility

Scalable digital marketing for hyper-growth B2B tech companies.

72/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Obility
Website Presence(20%)	18	84
Search Visibility(20%)	22	46
Trust & Credibility(20%)	34	78
Market Presence(15%)	28	74
Customer Satisfaction(10%)	74	82
Overall	31	72

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Obility

Model: Hybrid monthly retainer pricing with named packages plus add-ons: a month-to-month hourly-support package (Guide), an annual paid-media retainer package for startups (Ascent), a custom/tiered annual growth package tied to media spend (Summit), and separately priced add-ons/projects for SEO/GEO, dashboards, content, and marketing operations.
Typical range: $1,500+ to $5,450+ / month

Full Obility pricing →

Dark Horse profile →Obility profile →← All ppc agencies