Dark Horse vs NoGood

A head-to-head comparison of Dark Horse and NoGood in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall
NoGood

AI-native growth and performance marketing for brands that refuse to stand still.

67/ 100 overallHigher score

Score-by-score

CriterionDark HorseNoGood
Website Presence(20%)1887
Search Visibility(20%)2252
Trust & Credibility(20%)3466
Market Presence(15%)2869
Customer Satisfaction(10%)7454
Overall3167

Pricing at a glance

Dark Horse

Model
Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range
£2,500 / month
Full Dark Horse pricing →

NoGood

Model
Custom monthly retainer delivered through a cross-functional "growth squad" model. NoGood explicitly says engagements are structured as monthly retainers rather than fixed packages, and third-party comparisons describe the retainer as scope- or squad-composition-based.
Typical range
$20,000+ / month
Full NoGood pricing →