Dark Horse vs Merkle

A head-to-head comparison of Dark Horse and Merkle in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Merkle

We power the experience economy.

82/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Merkle
Website Presence(20%)	18	90
Search Visibility(20%)	22	68
Trust & Credibility(20%)	34	86
Market Presence(15%)	28	88
Customer Satisfaction(10%)	74	74
Overall	31	82

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Merkle

Model: Primarily custom-quoted enterprise services engagements, with evidence of per-project and hourly billing on agency directories. For Merkle’s own CXM/Data Accelerator productized offering, the pricing model is usage-based/pay-as-you-go based on implemented modules and data volume.
Typical range: $150–$199 / hr

Full Merkle pricing →

Dark Horse profile →Merkle profile →← All ppc agencies