Dark Horse vs Logical Position

A head-to-head comparison of Dark Horse and Logical Position in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Logical Position

Your Marketing. Elevated. Through Industry-Leading Digital Marketing.

82/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Logical Position
Website Presence(20%)	18	92
Search Visibility(20%)	22	62
Trust & Credibility(20%)	34	88
Market Presence(15%)	28	86
Customer Satisfaction(10%)	74	81
Overall	31	82

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Logical Position

Model: Primarily monthly management fees for digital marketing services, priced either as a flat monthly retainer at lower spend tiers or as a percentage of monthly ad spend at higher tiers. Contract pricing changes by term length (6, 12, or 18 months), with discounts for longer commitments. They also publish some fixed-fee offerings such as a $499 one-time SEO technical audit, $149/month local listing management, small-business website packages with setup fee + monthly payments, and hourly creative/video editing add-ons.
Typical range: $149-$749/month

Full Logical Position pricing →

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