Dark Horse vs Impression

A head-to-head comparison of Dark Horse and Impression in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Impression

Evidence into Action.

78/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	Impression
Website Presence(20%)	18	90
Search Visibility(20%)	22	58
Trust & Credibility(20%)	34	82
Market Presence(15%)	28	84
Customer Satisfaction(10%)	74	79
Overall	31	78

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

Impression

Model: Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range: $150-$199 / hr

Full Impression pricing →

Dark Horse profile →Impression profile →← All ppc agencies