Dark Horse vs HawkSEM

A head-to-head comparison of Dark Horse and HawkSEM in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

HawkSEM

SEM agency focused on ROI, revenue growth, and quality conversions.

80/ 100 overallHigher score

Score-by-score

Criterion	Dark Horse	HawkSEM
Website Presence(20%)	18	91
Search Visibility(20%)	22	62
Trust & Credibility(20%)	34	85
Market Presence(15%)	28	84
Customer Satisfaction(10%)	74	78
Overall	31	80

Pricing at a glance

Dark Horse

Model: Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range: £2,500 / month

Full Dark Horse pricing →

HawkSEM

Model: Primarily a custom monthly flat-fee retainer for ongoing digital marketing management, with service-specific monthly tiers published on HawkSEM pages. HawkSEM also publicly says PPC agencies may use percentage-of-ad-spend, performance-based, or hybrid pricing, but HawkSEM states it prefers a flat monthly management fee. Some services are offered month-to-month, and Amazon PPC also mentions optional short-term 1- or 2-month engagements.
Typical range: $1,200-$10,000+ / mo

Full HawkSEM pricing →

Dark Horse profile →HawkSEM profile →← All ppc agencies