Dark Horse vs Global Search Marketing

A head-to-head comparison of Dark Horse and Global Search Marketing in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall
Global Search Marketing

Specialists in paid media, SEO, creative and web built for ambitious brands.

74/ 100 overallHigher score

Score-by-score

CriterionDark HorseGlobal Search Marketing
Website Presence(20%)1886
Search Visibility(20%)2258
Trust & Credibility(20%)3476
Market Presence(15%)2871
Customer Satisfaction(10%)7482
Overall3174

Pricing at a glance

Dark Horse

Model
Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range
£2,500 / month
Full Dark Horse pricing →

Global Search Marketing

Model
Custom-quoted digital marketing agency engagements, most plausibly a monthly retainer and/or ongoing management model for PPC, SEO, Paid Social, Digital PR, CRO, and consultancy. The agency’s own site repeatedly frames services as ongoing campaign management/strategy work and its quote form asks prospects to select a monthly budget, which strongly suggests recurring monthly engagements rather than fixed public packages.
Typical range
$100-$149 / hr
Full Global Search Marketing pricing →