Cardinal Digital Marketing vs Dark Horse

A head-to-head comparison of Cardinal Digital Marketing and Dark Horse in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Cardinal Digital Marketing

Healthcare performance marketing that drives outcomes for multi-location provider groups.

74/ 100 overallHigher score
Dark Horse

UK music podcast site associated with Alan Carr / Darkhorse Radio

31/ 100 overall

Score-by-score

CriterionCardinal Digital MarketingDark Horse
Website Presence(20%)8818
Search Visibility(20%)5222
Trust & Credibility(20%)7934
Market Presence(15%)7428
Customer Satisfaction(10%)8174
Overall7431

Pricing at a glance

Cardinal Digital Marketing

Model
Custom-quoted monthly retainer for ongoing digital marketing/advertising management, with contracts defining a maximum monthly fee; may also include media markup. Third-party directories also list project-based minimums and hourly rate bands.
Typical range
$3,000-$15,000/month
Full Cardinal Digital Marketing pricing →

Dark Horse

Model
Custom-quoted monthly retainer for ongoing digital marketing services (SEO, PPC, paid social), with some project-based/audit work. Dark Horse’s own site pushes a free audit and then a tailored scope; third-party directories/reviews indicate ongoing monthly engagements and also list project minimums/hourly bands.
Typical range
£2,500 / month
Full Dark Horse pricing →