B2B Lead Generation vs New North

A head-to-head comparison of B2B Lead Generation and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

B2B Lead Generation

German-language publication and directory for B2B lead generation knowledge, vendors, and training.

57/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	B2B Lead Generation	New North
Website Presence(20%)	78	84
Search Visibility(20%)	52	56
Trust & Credibility(20%)	58	78
Market Presence(15%)	60	68
Customer Satisfaction(10%)	15	74
Overall	57	72

Pricing at a glance

B2B Lead Generation

Model: Custom-quote lead generation agency engagement centered on appointment setting and outbound email campaigns; publicly available evidence indicates service-led engagements rather than self-serve plans, with directory evidence suggesting hourly/project-based agency pricing.
Typical range: $25–$49 / hr

Full B2B Lead Generation pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

B2B Lead Generation profile →New North profile →← All lead generation agencies