Authentic Brand vs NPWS

A head-to-head comparison of Authentic Brand and NPWS in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall

NPWS

Performance-focused B2B growth marketing for complex industries.

78/ 100 overallHigher score

Score-by-score

Criterion	Authentic Brand	NPWS
Website Presence(20%)	84	88
Search Visibility(20%)	58	58
Trust & Credibility(20%)	63	84
Market Presence(15%)	67	76
Customer Satisfaction(10%)	18	87
Overall	62	78

Pricing at a glance

Authentic Brand

Model: Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range: $200–$375 per hour

Full Authentic Brand pricing →

NPWS

Model: Custom quote with two main engagement types: (1) monthly demand-generation retainer and (2) fixed-scope website project pricing. The agency describes itself as a strategic/performance-based growth marketing partner, but its own pricing page publishes monthly retainer bands rather than pay-per-lead or pay-per-appointment pricing.
Typical range: $7,000-$15,000 / month

Full NPWS pricing →

Authentic Brand profile →NPWS profile →← All lead generation agencies