Authentic Brand vs Heinz Marketing

A head-to-head comparison of Authentic Brand and Heinz Marketing in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall
Heinz Marketing

Pipeline marketing experts helping B2B companies build predictable pipeline and revenue growth.

73/ 100 overallHigher score

Score-by-score

CriterionAuthentic BrandHeinz Marketing
Website Presence(20%)8484
Search Visibility(20%)5862
Trust & Credibility(20%)6374
Market Presence(15%)6770
Customer Satisfaction(10%)1872
Overall6273

Pricing at a glance

Authentic Brand

Model
Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range
$200–$375 per hour
Full Authentic Brand pricing →

Heinz Marketing

Model
Custom-scoped, all-inclusive project engagements, typically delivered over a 3-6 month initial term, with possible month-to-month extension; not hourly pricing on the agency’s own site. Third-party directories also describe Heinz Marketing with hourly-rate bands and large project sizes, suggesting custom consulting engagements rather than packaged self-serve plans.
Typical range
$50,000-$100,000 per project
Full Heinz Marketing pricing →