Top Sales Agencies

Authentic Brand vs Digital Litmus

A head-to-head comparison of Authentic Brand and Digital Litmus in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Authentic Brand

Fractional CMO leadership and marketing transformation for growing businesses.

62/ 100 overall
Digital Litmus

Strategic HubSpot and revenue operations partner for ambitious B2B growth teams.

71/ 100 overallHigher score

Score-by-score

CriterionAuthentic BrandDigital Litmus
Website Presence(20%)8484
Search Visibility(20%)5842
Trust & Credibility(20%)6381
Market Presence(15%)6768
Customer Satisfaction(10%)1888
Overall6271

Pricing at a glance

Authentic Brand

Model
Hybrid model: primarily a custom monthly retainer for Fractional CMO leadership based on a set number of hours per week/month, plus a separate Advisor CMO offering billed hourly or per project. Authentic also routes execution work through its Ally Network, but no public execution pricing was found.
Typical range
$200–$375 per hour
Full Authentic Brand pricing →

Digital Litmus

Model
Primarily custom-quoted monthly retainer programmes, plus fixed-fee projects and HubSpot/RevOps service packages. Evidence on Digital Litmus’s own site and pricing PDF shows named package examples for monthly growth programmes, fixed-price website builds, monthly continuous-improvement retainers, one-time HubSpot onboarding/setup, and monthly RevOps support.
Typical range
£5,800-£14,700 per month
Full Digital Litmus pricing →
Authentic Brand profile →Digital Litmus profile →← All lead generation agencies