Apollo.io vs NinjaPromo

A head-to-head comparison of Apollo.io and NinjaPromo in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

NinjaPromo

Subscription-based digital marketing with dedicated cross-functional teams.

75/ 100 overall

Score-by-score

Criterion	Apollo.io	NinjaPromo
Website Presence(20%)	92	90
Search Visibility(20%)	58	56
Trust & Credibility(20%)	76	74
Market Presence(15%)	84	80
Customer Satisfaction(10%)	68	76
Overall	76	75

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

NinjaPromo

Model: Tiered monthly marketing subscription priced by included hours, with custom enterprise pricing for larger scopes. The agency also describes engagements as subscription-based dedicated marketing teams with transparent hourly billing, so the practical model is a monthly retainer tied to a set number of hours and blended hourly rates.
Typical range: $4,000-$12,800 / mo

Full NinjaPromo pricing →

Apollo.io profile →NinjaPromo profile →← All lead generation agencies