Apollo.io vs LeadMaker Media

A head-to-head comparison of Apollo.io and LeadMaker Media in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

LeadMaker Media

Trusted home service lead provider offering exclusive leads and AI automation solutions.

59/ 100 overall

Score-by-score

Criterion	Apollo.io	LeadMaker Media
Website Presence(20%)	92	78
Search Visibility(20%)	58	42
Trust & Credibility(20%)	76	58
Market Presence(15%)	84	50
Customer Satisfaction(10%)	68	72
Overall	76	59

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

LeadMaker Media

Model: Performance-based pay-per-lead / pay-per-call with custom pricing by lead type, market, and service; no monthly subscription or setup fee. LeadMaker Media also describes engagements as exclusive, verified leads delivered in real time, with buyers funding an account and paying a set price for each valid qualified call/lead.
Typical range: $20-$900 per lead

Full LeadMaker Media pricing →

Apollo.io profile →LeadMaker Media profile →← All lead generation agencies