Apollo.io vs Leadmaker

A head-to-head comparison of Apollo.io and Leadmaker in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score
Leadmaker

Philippines-based lead generation and digital marketing support for B2B growth.

45/ 100 overall

Score-by-score

CriterionApollo.ioLeadmaker
Website Presence(20%)9272
Search Visibility(20%)5834
Trust & Credibility(20%)7643
Market Presence(15%)8446
Customer Satisfaction(10%)6815
Overall7645

Pricing at a glance

Apollo.io

Model
Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range
$49-$119/user/month
Full Apollo.io pricing →

Leadmaker

Model
Custom quote, primarily monthly managed-service engagements. Evidence points to a monthly retainer/prepaid model for virtual assistant services, with optional one-time setup/onboarding charges, and broader lead generation / outreach services sold as customized agency campaigns rather than published packages.
Typical range
$44/hr average hourly rate
Full Leadmaker pricing →