Apollo.io vs Leadmaker

A head-to-head comparison of Apollo.io and Leadmaker in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Leadmaker

Philippines-based lead generation and digital marketing support for B2B growth.

45/ 100 overall

Score-by-score

Criterion	Apollo.io	Leadmaker
Website Presence(20%)	92	72
Search Visibility(20%)	58	34
Trust & Credibility(20%)	76	43
Market Presence(15%)	84	46
Customer Satisfaction(10%)	68	15
Overall	76	45

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Leadmaker

Model: Custom quote, primarily monthly managed-service engagements. Evidence points to a monthly retainer/prepaid model for virtual assistant services, with optional one-time setup/onboarding charges, and broader lead generation / outreach services sold as customized agency campaigns rather than published packages.
Typical range: $44/hr average hourly rate

Full Leadmaker pricing →

Apollo.io profile →Leadmaker profile →← All lead generation agencies