Apollo.io vs Krafted Digital

A head-to-head comparison of Apollo.io and Krafted Digital in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Krafted Digital

AI-powered B2B growth and GTM agency for demand generation, pipeline acceleration, and RevOps infrastructure.

67/ 100 overall

Score-by-score

Criterion	Apollo.io	Krafted Digital
Website Presence(20%)	92	83
Search Visibility(20%)	58	42
Trust & Credibility(20%)	76	74
Market Presence(15%)	84	61
Customer Satisfaction(10%)	68	78
Overall	76	67

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Krafted Digital

Model: Custom-quoted engagements, primarily per-project with some ongoing/monthly marketing work. Evidence points to project-based website/build work plus broader digital marketing/GTM retainers or ongoing campaigns rather than public self-serve plans.
Typical range: €1,000/project and up

Full Krafted Digital pricing →

Apollo.io profile →Krafted Digital profile →← All lead generation agencies