Top Sales Agencies

Apollo.io vs Heinz Marketing

A head-to-head comparison of Apollo.io and Heinz Marketing in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score
Heinz Marketing

Pipeline marketing experts helping B2B companies build predictable pipeline and revenue growth.

73/ 100 overall

Score-by-score

CriterionApollo.ioHeinz Marketing
Website Presence(20%)9284
Search Visibility(20%)5862
Trust & Credibility(20%)7674
Market Presence(15%)8470
Customer Satisfaction(10%)6872
Overall7673

Pricing at a glance

Apollo.io

Model
Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range
$49-$119/user/month
Full Apollo.io pricing →

Heinz Marketing

Model
Custom-scoped, all-inclusive project engagements, typically delivered over a 3-6 month initial term, with possible month-to-month extension; not hourly pricing on the agency’s own site. Third-party directories also describe Heinz Marketing with hourly-rate bands and large project sizes, suggesting custom consulting engagements rather than packaged self-serve plans.
Typical range
$50,000-$100,000 per project
Full Heinz Marketing pricing →
Apollo.io profile →Heinz Marketing profile →← All lead generation agencies