Apollo.io vs Growth.cx

A head-to-head comparison of Apollo.io and Growth.cx in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score
Growth.cx

AI-first B2B SaaS marketing agency for startups and scaleups.

54/ 100 overall

Score-by-score

CriterionApollo.ioGrowth.cx
Website Presence(20%)9278
Search Visibility(20%)5842
Trust & Credibility(20%)7654
Market Presence(15%)8458
Customer Satisfaction(10%)6820
Overall7654

Pricing at a glance

Apollo.io

Model
Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range
$49-$119/user/month
Full Apollo.io pricing →

Growth.cx

Model
Custom-quoted monthly retainer / fractional marketing team engagement. Growth.cx positions itself as a "plug-and-play" in-house marketing department with packaged service lines (e.g. Fractional CMO, SEO, Content Marketing, Performance Marketing, ABM, Growth as a Service, Custom), but the actual fee is tailored by company stage and goals rather than published as fixed plans.
Full Growth.cx pricing →