Apollo.io vs Gravity Global

A head-to-head comparison of Apollo.io and Gravity Global in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overall

Gravity Global

Attract Attention. Propel Growth.

79/ 100 overallHigher score

Score-by-score

Criterion	Apollo.io	Gravity Global
Website Presence(20%)	92	89
Search Visibility(20%)	58	62
Trust & Credibility(20%)	76	82
Market Presence(15%)	84	84
Customer Satisfaction(10%)	68	78
Overall	76	79

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Gravity Global

Model: Custom-quoted agency engagements, primarily per-project with possible hourly billing; evidence also suggests ongoing monthly website hosting/maintenance add-ons. Gravity Global does not publish standard plans for its core marketing services.
Typical range: $30,000–$200,000 per project

Full Gravity Global pricing →

Apollo.io profile →Gravity Global profile →← All lead generation agencies