Apollo.io vs Graphite

A head-to-head comparison of Apollo.io and Graphite in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Graphite

AI code review platform for teams that want to ship higher-quality code faster.

53/ 100 overall

Score-by-score

Criterion	Apollo.io	Graphite
Website Presence(20%)	92	81
Search Visibility(20%)	58	42
Trust & Credibility(20%)	76	56
Market Presence(15%)	84	51
Customer Satisfaction(10%)	68	18
Overall	76	53

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Graphite

Model: Per-user SaaS subscription with tiered plans: free Hobby tier for personal use, paid Starter and Team seat-based plans, and custom-priced Enterprise. Billing is subscription-based (monthly or annual), with published annual-seat pricing and automatic seat-based adjustments; Enterprise is quote-based.
Typical range: $20–$40/user/month (billed annually)

Full Graphite pricing →

Apollo.io profile →Graphite profile →← All lead generation agencies