Top Sales Agencies

Apollo.io vs Digital Litmus

A head-to-head comparison of Apollo.io and Digital Litmus in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score
Digital Litmus

Strategic HubSpot and revenue operations partner for ambitious B2B growth teams.

71/ 100 overall

Score-by-score

CriterionApollo.ioDigital Litmus
Website Presence(20%)9284
Search Visibility(20%)5842
Trust & Credibility(20%)7681
Market Presence(15%)8468
Customer Satisfaction(10%)6888
Overall7671

Pricing at a glance

Apollo.io

Model
Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range
$49-$119/user/month
Full Apollo.io pricing →

Digital Litmus

Model
Primarily custom-quoted monthly retainer programmes, plus fixed-fee projects and HubSpot/RevOps service packages. Evidence on Digital Litmus’s own site and pricing PDF shows named package examples for monthly growth programmes, fixed-price website builds, monthly continuous-improvement retainers, one-time HubSpot onboarding/setup, and monthly RevOps support.
Typical range
£5,800-£14,700 per month
Full Digital Litmus pricing →
Apollo.io profile →Digital Litmus profile →← All lead generation agencies