Apollo.io vs Cleverly

A head-to-head comparison of Apollo.io and Cleverly in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Cleverly

World-class B2B lead generation agency that scales qualified leads across LinkedIn, cold email, and cold calling.

64/ 100 overall

Score-by-score

Criterion	Apollo.io	Cleverly
Website Presence(20%)	92	84
Search Visibility(20%)	58	28
Trust & Credibility(20%)	76	72
Market Presence(15%)	84	74
Customer Satisfaction(10%)	68	61
Overall	76	64

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Cleverly

Model: Hybrid by service line: LinkedIn outreach is sold as a monthly subscription / retainer starting at a published monthly price, while cold email is described by Cleverly as performance-based and pay-per-meeting-ready lead. Engagements are positioned as done-for-you outbound services across LinkedIn, cold email, and cold calling, with custom quoting beyond the published LinkedIn entry point.
Typical range: $397–$997 / month

Full Cleverly pricing →

Apollo.io profile →Cleverly profile →← All lead generation agencies