Altitude Marketing vs Apollo.io

A head-to-head comparison of Altitude Marketing and Apollo.io in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Altitude Marketing

Data-first B2B marketing agency for life sciences, manufacturing and technology companies.

73/ 100 overall

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Score-by-score

Criterion	Altitude Marketing	Apollo.io
Website Presence(20%)	89	92
Search Visibility(20%)	58	58
Trust & Credibility(20%)	74	76
Market Presence(15%)	77	84
Customer Satisfaction(10%)	66	68
Overall	73	76

Pricing at a glance

Altitude Marketing

Model: Primarily a monthly retainer with tiered packages published on the agency’s own site; they also mention fixed-fee project work for items like websites, so the practical model is hybrid: monthly retainer for ongoing integrated marketing plus custom project pricing for discrete work.
Typical range: $9,500-$16,000+ / mo

Full Altitude Marketing pricing →

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Altitude Marketing profile →Apollo.io profile →← All lead generation agencies