Addlium vs Apollo.io

A head-to-head comparison of Addlium and Apollo.io in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Addlium

Social selling for B2B and outsourced lead generation built around LinkedIn.

52/ 100 overall

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

Score-by-score

Criterion	Addlium	Apollo.io
Website Presence(20%)	78	92
Search Visibility(20%)	32	58
Trust & Credibility(20%)	46	76
Market Presence(15%)	58	84
Customer Satisfaction(10%)	44	68
Overall	52	76

Pricing at a glance

Addlium

Model: Custom-quoted B2B lead generation / social selling engagement, most consistently presented as project-based and ongoing services rather than self-serve plans. Evidence points to a hybrid of scoped projects plus ongoing outsourced lead generation/content support, with directory listings showing both a minimum project size and hourly-rate band.
Typical range: $25-$49 / hr

Full Addlium pricing →

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Addlium profile →Apollo.io profile →← All lead generation agencies