TAM Acceleration

• Pricing model: Custom quote structured as a setup fee plus a 12-month monthly retainer; positioned as a strategic GTM engineering partnership rather than pay-per-lead or hourly billing.
• Typical range: $60k annual engagement (setup + 12mo retainer)
• Billing: Hybrid: upfront setup fee plus monthly retainer over 12 months.
• Contract terms: 12-month retainer is explicitly referenced on the company website; exact minimum commitment beyond that and payment schedule are not separately disclosed.
• Guarantee: The site promises 'First meetings in 30 days' and 'ROI by Month 3' / 'Predictability by month 3,' but it does not present these as a formal refund-backed guarantee.

The strongest public pricing evidence is on TAM Acceleration's own website, which compares its offer to in-house SDRs and traditional agencies and lists an estimated annual cost of '$60k (Setup + 12mo Retainer)'. That is a real published figure, but it is packaged as an annual estimated cost rather than a detailed price card, so the exact split between setup fee and monthly retainer is not public. A third-party Salesforge directory profile corroborates the engagement style as 'Project-based pricing,' but it does not publish dollar amounts; therefore no concrete monthly starting price can be safely extracted from public sources.

TAM Acceleration appears to run engagements as a GTM-engineering buildout rather than a black-box lead-gen retainer: they first analyze TAM/ICP/channel fit, then build and enrich a segmented prospect database, stand up the outreach infrastructure, test messaging and funnel variants, and finally automate routing/reporting so the client owns an operating revenue engine.

1. 1

   Audit TAM, ICP, and channel fit

   The engagement starts with strategic analysis of the client’s total addressable market, ideal customer profile, and channel strategy. TAM Acceleration’s own materials describe this as “TAM Analysis,” and a third-party podcast summary says Matteo Fois qualifies clients with audits rather than pitches.

2. 2

   Build a segmented, enriched prospect database

   Next they create a highly qualified lead database in Clay, segmented by ICP and industry so different targets can be tested. Their materials say they use AI agents and enrichment to add qualification insights and support hyper-personalized copy.

3. 3

   Set up outreach infrastructure

   They then configure the technical outbound stack needed to run campaigns reliably, especially email infrastructure and related tooling. On their site this is called “The Atlas Infrastructure,” described as the email and tech foundation used to avoid spam and support outbound execution.

4. 4

   Launch and test funnel messaging

   After infrastructure is ready, they run outbound campaigns and test messages, targets, and funnel variations to find message-market fit. Their case-study write-up describes weekly reply analysis, keeping winning campaigns live, pausing weak ones, and iterating on the strongest variants.

5. 5

   Route replies and manage follow-up

   When campaigns generate engagement, replies are pushed into operating workflows for immediate action. TAM Acceleration’s case-study page says replies were sent into Slack, follow-up and scheduling were handled through an internal lead-management process, and data was synced into HubSpot in real time.

6. 6

   Automate, document, and transition the engine

   The final phase is scaling and systemizing the motion so it becomes an owned client asset rather than an agency dependency. Their website says they connect the pieces into a RevOps intelligence system, keep engineering new intent plays as markets shift, and leave clients fully trained, documented, and able to run the system after TAM departs.