Portent

• Pricing model: Hybrid custom agency pricing overall, with a clearly published small-business menu that mixes monthly retainers for ongoing PPC/SEO/local SEO and one-time fixed-fee projects for PPC setup, PPC audits, and SEO diagnostic work. For broader agency engagements, third-party directories indicate custom project-based work and hourly billing.
• Starting price: $200 one-time
• Typical range: $200-$6,000
• Billing: Monthly for ongoing SMB management services; one-time fixed fees for audits/setups/diagnostic reports; broader custom work appears to be project-based and/or hourly.
• Contract terms: Portent states its small-business monthly PPC management is on a month-to-month service agreement with no long-term contract. Its SMB overview also describes monthly PPC and SEO help as no-contract, month-to-month.

Portent does publish real pricing on its own site for its Small Business Solutions offerings. The lowest published buyable entry point I found is $200 for either a PPC Account Setup or PPC Account Audit package on the Essentials tier; ongoing monthly services range from $300/mo for SMB PPC management up to $6,000/mo for SMB SEO optimization. For non-SMB/custom agency work, Portent's own contact flow is quote-based, while directories such as Clutch list a $5,000+ minimum project size and a $50-$99/hr hourly band; those directory figures are third-party estimates/profile data, not a detailed rate card published by Portent itself.

Portent’s client-delivery process is only partially reconstructable from public evidence. Review evidence is effectively absent, but Portent’s own materials consistently show an engagement that starts with goal-setting and discovery, moves through audit/research and analysis, then delivers a recommendation report or campaign launch plan, followed by live review meetings and ongoing optimization/support.

1. 1

   Align on goals and success measures

   Portent emphasizes agreeing on the desired outcome, KPIs, targets, and time frame before work begins. Its client-relationship guidance also says both sides should understand workflow expectations and work dependencies up front.

2. 2

   Run discovery on the business, audience, and current state

   Portent says the discovery process is critical to understand where the client is coming from and to determine the true goal. On service pages, it also describes starting with the customer journey and reviewing existing campaigns or site conditions.

3. 3

   Audit channels, keywords, competitors, and technical issues

   Portent’s process materials show hands-on research into keywords/topics, SERPs, competitors, link profiles, site performance, and current campaign tactics or costs. For programmatic specifically, it says it evaluates existing or proposed targeting and benchmarks against historical and industry data.

4. 4

   Analyze findings and map recommended next actions

   After the audit work, Portent says it identifies root problems, opportunity gaps, and fixes, then maps next steps. The deliverable is described as a set of specific tactical and strategic recommendations rather than high-level advice.

5. 5

   Deliver the report or launch plan and review it live

   Portent says it delivers a report/playbook and then meets with the client team to walk through the reasoning, answer questions, and help them make informed decisions. In its own description, this review meeting functions as a mini-training rather than just a handoff.

6. 6

   Execute campaigns or implementation work collaboratively

   Where Portent is managing media, it says it creates and launches campaigns; where it is advising, its audit materials point to implementation items such as code edits, metadata, architecture, and content changes. Its relationship guidance stresses shared accountability: the agency is accountable for sold work, and the client is accountable for dependencies and approvals.

7. 7

   Provide ongoing support, recommendations, and optimization

   Portent’s service pages describe continued consulting and ongoing recommendations after the initial deliverable or launch. The recurring pattern in its materials is continued optimization against agreed goals rather than a one-time project closeout.