OptimizeToConvert Pricing & Cost
A buyer-focused summary of the pricing fields and source links stored for OptimizeToConvert, including clear gaps to confirm before signing.
Upfront pricing answer
$38 per lead
A published starting price is not automatically a minimum. Where a field is not present in the stored pricing record, it is marked as unknown rather than estimated.
- Pricing model
- Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
- Published starting price
- $38 per lead
- Typical price range
- $38 per lead
- Commitment / contract evidence
- No commitment or contract terms are stated
- Billing
- Primarily per-unit / pay-on-performance. Main site states pay-per-call billing for qualified connected calls; the insurance-leads property publishes prepaid package pricing at a fixed per-lead rate.
- Contract terms
- Contract length and cancellation terms are not stated
What is included
- Qualified, consumer-initiated inbound calls
- Calls delivered directly to the client's sales team
- Lead generation via social media and digital advertising
- Facebook, Instagram, and YouTube advertising
- Continuous data-driven campaign optimization
- Audience targeting and segmentation
- Scalable volume across multiple verticals
- Notes:
- I did not find a public monthly retainer, setup fee, hourly rate, contract minimum, or standard agency package pricing on Optimize to Convert's main site. What is publicly knowable is that their core agency model is pay-per-call: they state you only pay for qualified, connected calls that meet your criteria. Separately, an Optimize to Convert-owned lead property, Insurance Leads Optimized, publishes concrete package pricing of $38 per lead for insurance leads (packages of 25, 50, 75, or 100 leads); this is a real public price, but it appears to be for that specific lead product/vertical rather than a universal agency-wide rate card.
Questions to ask before signing
- What is the minimum project or monthly spend?
- What is the initial term, renewal policy, and cancellation notice?
- Is a trial, pilot, or paid discovery engagement available?
- Are any guarantees offered, and what conditions apply?
Pricing sources and limitations
This page summarizes the company pricing record and does not calculate quotes. Pricing can change by scope and date; confirm current terms directly with the provider. Only valid web sources are linked below.